At the moment, there are an estimated 191 million digital shoppers in the US - a number that will surely continue its surge in 2015. While many expect their goods to be delivered straight to their door, some do not. The idea of walking into an actual brick & mortar shop to be engulfed in the full experience of the brand can never be replaced and is still vital to a significant number of consumers. So, what exactly is this retail experience? When done right, the experience of a brand’s store is effortless; transporting shoppers from the street to a fine-tuned, well-manipulated story of the brand’s built environment with ease. It’s about more than buying, it is a moment for consumers to capture the essence of the brand’s DNA. 2014 brought a wave of exceptionally crafted shops that inspired us to step away from the keyboard, get to the avenue and experience these individual stories for ourselves. Here are our faves!